Master Google Search Ads & Get 3X More Leads
Discover how to turn every search into an opportunity. With this mastery system, you’ll target buyer-intent keywords, write ads that win, and design landing pages that convert bringing 3X more leads for the same budget.
Core Course Modules
Explore the key modules of our Revenue-Focused Syllabus, designed to equip you with the skills to run profitable Google Search Ads campaigns from start to finish.
Foundation & Myths Busted
Understand exactly how Search Ads work & why “more budget” isn’t always the answer.
Winning Keyword Strategy
Build a keyword list that attracts only high-intent buyers.
Campaign Structure That Wins
Create a campaign structure that’s easy to manage & scalable.
Ad Copywriting That Converts
Write ads that pull in high CTR & quality leads.
Tracking & Conversion Optimization
Track the exact ROI of every rupee you spend.
Landing Page That Sells
Create landing pages that double conversion rates.
Course Curriculum
Master Google Ads with a comprehensive, revenue-focused curriculum that covers everything from foundation to advanced scaling.
1. Module 1: Foundation & Myths Busted
Objective: Understand exactly how Search Ads work & why “more budget” isn’t always the answer.
What you’ll learn & practice:
- How Google Search Ads Work (Auction system, Ad Rank, Quality Score, CTR, bid strategy)
- The “3 pillars” of Ad Rank: Bid × Quality Score × Ad Extensions
- Why low CPC can still beat high CPC competitors.
- Debunking Common Myths (e.g., “Highest bidder always gets top position”)
- Quality Score Deep Dive (CTR, ad relevance, landing page experience)
- How to raise QS from 4/10 to 8–10/10 and slash CPC.
Practice:
- Live keyword auction simulation
- Diagnose & fix a poor Quality Score example
Outcome: You’ll know exactly why your ads aren’t ranking profitably and how to fix it.
2. Module 2: Winning Keyword Strategy
Objective: Build a keyword list that attracts only high-intent buyers.
What you’ll learn & practice:
- Keyword Match Types (Broad, Phrase, Exact)
- Common mistakes in match types that kill ROI
- Keyword Research System ("money keywords" vs. "time-waster keywords")
- Using Google Keyword Planner & competitor tools effectively
- Building a real-time negative keyword library to save 20-40% budget
- Filtering buyer intent terms like “hire,” “service,” “near me”
Practice:
- Build a 50+ keyword list for your business in 30 mins
- Create a negative keyword list to instantly save budget
Outcome: Your campaigns will only attract people ready to buy, not “just looking.”
3. Module 3: Campaign Structure That Wins
Objective: Create a campaign structure that’s easy to manage & scalable.
What you’ll learn & practice:
- Optimal Campaign → Ad Group → Ad Structure
- Single Keyword Ad Groups (SKAGs) vs. Themed Ad Groups
- Location & Device Targeting for better conversions
- Ad Scheduling — When your buyers are most active
- Budget Allocation & Scaling — Spend more on winners, kill losers fast
Practice:
- Build a revenue-focused Search Campaign from scratch
- Set up geo-targeted ads with separate mobile/desktop strategy
Outcome: Your campaign will be organized for maximum ROI & minimal waste.
4. Module 4: Ad Copywriting That Converts
Objective: Write ads that pull in high CTR & quality leads.
What you’ll learn & practice:
- Psychology of Search Ad Clicks (urgency, credibility & clear offers)
- Responsive Search Ads Optimization
- Call-to-Actions That Sell in different industries
- Ad Extensions for Higher CTR
- A/B Testing Ads to find the winning message
Practice:
- Write 3 high-performing ads for your business
- Add at least 4 ad extensions that boost CTR by 20-30%
Outcome: Your ads will get more clicks from the same impressions & higher Quality Score.
5. Module 5: Tracking & Conversion Optimization
Objective: Track the exact ROI of every rupee you spend.
What you’ll learn & practice:
- Google Tag Manager (GTM) Setup
- Conversion Tracking Setup (form submissions, phone calls, purchases)
- Google Analytics 4 (GA4) Integration
- Call Tracking & Recording to measure lead quality
- Offline Conversion Tracking — Closing the loop for lead-to-sale
Practice:
- Set up GTM & conversion tracking for your website
- Test real-time conversion events in GA4
Outcome: You’ll know exactly which ads make you money & which burn cash.
6. Module 6: Landing Page That Sells
Objective: Create landing pages that double conversion rates.
What you’ll learn & practice:
- Best Practices for High-Conversion Pages (above-the-fold optimization, social proof)
- Copywriting for Conversions (headline formulas, benefits vs. features)
- Speed Optimization to reduce bounce rate
- Using Hotjar/Clarity to see visitor behavior
Practice:
- Redesign your landing page live & implement changes
- Test headline & CTA variations
Outcome: You’ll turn more clicks into leads without increasing ad spend.
7. Module 7: Scaling & Revenue Maximization
Objective: Grow from small profitable campaigns to high-scale ROAS machines.
What you’ll learn & practice:
- Bidding Strategies (Pro-Level) (Manual CPC, Max Conversions, Target CPA, Target ROAS)
- Performance Max Integration for branded search protection
- Competitor Bidding Strategies without overspending
- Scaling Framework (identify winners, increase budget, duplicate)
- Lead Nurturing System (retargeting high-intent visitors, email/SMS follow-up)
Practice:
- Create a scaling roadmap from ₹500/day → ₹5,000/day profitably
- Set up retargeting campaign for abandoned leads
Outcome: You’ll consistently grow revenue without killing profitability.
🥇 AdsVidya vs Other Courses
See why AdsVidya stands out with its comprehensive, hands-on, and results-driven approach compared to other programs.
| Others | AdsVidya |
|---|---|
| ₹14999+ | Just ₹4999 |
| Mostly Recorded | LMS + Daily Doubt Solving (Mon–Fri) |
| Weekly Q&A or email support only | Daily 1-hour mentor support + WhatsApp group |
| Focus on theory or limited practice | Hands-on with AdsVidya |
| Often skipped or outsourced | Full stack: WhatsApp, Form, Button, Call |
| Not covered or shallow | End-to-end: LP tools, testing, tracking |
| No real-world reporting or freelancing prep | Dashboards, audits, client reporting tools |
| Assignments without guidance | Real-time feedback + campaign analysis |
| Trainers with minimal real spend | ₹5Cr+ Ad Spend, runs live client ads weekly |
| Generic slides or no access | GTM Library, UTM Builder, Looker Dashboards |
| Attendance or quiz-based | Based on real performance, not quiz |
Get in Touch
Have questions about the course or need personalized advice? Connect with us directly on WhatsApp for immediate support.
Chat on WhatsAppFrequently Asked Questions
Find answers to common questions about the Google Ads Mastery course, its structure, and what you can expect.
Is this course suitable for complete beginners?
Yes, absolutely! This course is designed to take you from the very basics of Google Ads, covering account setup and fundamental concepts, all the way to advanced strategies. We start with the core principles and build up gradually, making it perfect for beginners.
What makes this course different from others?
Our course focuses heavily on hands-on, real-world application. You'll work on live client projects, implement advanced tracking (GTM, GA4), and learn client reporting. The daily mentor support and emphasis on practical campaign building set us apart from theory-heavy alternatives.
What kind of support can I expect during the course?
We offer daily 1-hour mentor support sessions (Monday-Friday) where you can get personalized help and clarification. Additionally, you'll be part of a dedicated WhatsApp group for quick queries and community interaction.
Will I get a certificate after completing the course?
Yes, upon successful completion of the final project and demonstrating mastery of the concepts, you will receive a Google Ads Mastery + Tracking Expert certificate. Our certification is based on your practical performance, not just attendance or a simple quiz.
What tools will be covered in the training?
You will gain proficiency in essential tools including Google Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), Looker Studio (for reporting), UTM tracking, and practical application using Excel/Google Sheets.
What if I miss a live session?
All live sessions are recorded and uploaded to our Learning Management System (LMS). You can access them anytime to catch up on missed content or revisit topics. You can also utilize the daily doubt-solving sessions for any questions.