Google Search Ads Mastery

Categories: Performance Marketing
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About Course

By the end of this course, you’ll be able to run profitable Google Search campaigns that generate predictable leads and sales at the lowest possible cost per conversion.

What Will You Learn?

  • How to run profitable Google Search Ads from scratch
  • The exact system to lower CPC and increase ROI
  • Proven keyword research strategies to attract buyers
  • How to write ad copy that gets high CTR and conversions
  • Building high-converting landing pages that double leads
  • Conversion tracking with GTM & GA4 to measure ROI
  • Scaling strategies to grow from small budgets to high ROAS

Course Content

Foundation & Myths Busted
Understand exactly how Google Search Ads work and why “more budget” isn’t always the solution.

  • How Google Search Ads Work
  • The Auction System (Ad Rank, Quality Score, CTR, Bid Strategy)
  • 3 Pillars of Ad Rank: Bid × Quality Score × Ad Extensions
  • Why Low CPC Can Beat High CPC Competitors
  • Debunking Common Myths (Highest bidder, Broad Keywords, Max Clicks)
  • Quality Score Deep Dive (CTR, Ad Relevance, Landing Page Experience)

Winning Keyword Strategy
Build a keyword list that attracts only high-intent buyers.

Campaign Structure That Wins
Create a scalable, easy-to-manage campaign structure.

Ad Copywriting That Converts
Write ads that deliver high CTR and quality leads.

Tracking & Conversion Optimization
Track ROI of every rupee spent.

Landing Page That Sells
Create landing pages that double conversions.

Scaling & Revenue Maximization
Scale profitable campaigns into high-ROAS machines.

Earn a certificate

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